We have been supplying the Guinness World Records with presentation frames for World Record Holder certificates for the past ten years. The designs have gone through a few different guises in that time. This month however, our picture framers were approached by the GWR head office, to come up with some new design ideas. The budget had increased and the design brief was to make something bold, instantly brand recognisable and ‘prize-worthy’, to reinforce the achievement of the record holder.
Pulling together our printing and computerised picture mount cutting technologies, we innovated a mount design featuring the gold star from Guinness’ marketing materials printed on to it.
Another featured product idea utilised the ‘keyhole’ function on our mount cutter to precisely frame the logo to the precise shape required.
Guinness loved them all and chose to go with the latter design.